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The Pre-Sale Checklist: Roadmap to a Successful Home Sale

Selling your home is a significant undertaking that requires meticulous planning and strategizing to get the most out of your investment.  Ruth Story, Broker of Story Group DFW, often says that her aim is to be your ally while you sell your home and move forward to the next chapter of your life. Here is a pre-sale checklist to set you on the right path:

Find the Right Real Estate Agent:

Partner with a trusted real estate professional who understands your market, can advertise your home effectively, provide accurate valuation and negotiate efficiently. An experienced agent, like Ruth Story and Kati Van Cleave with Story Group DFW, can guide your home selling process each step of the way, analyzing the market, presenting pricing strategies, advising on staging, negotiating offers with your family’s goals in mind, and answering any questions you may have along the way. We have been helping people buy and sell homes in the DFW area for more than 20 years - we understand what it takes and have hundreds of happy clients to prove it.

Prepare Your Home for Sale:

Stage your home for success. This includes deep cleaning, beginning to pack, making necessary repairs and maximizing your home's curb appeal. Remember, first impressions count. Our home staging is designed to stimulate buyers’ imaginations and emphasize your home’s potential.

Set the Right Price:

Setting a strategic, well-researched asking price is essential. An appropriately priced home will attract buyers much more effectively than one that is overpriced. We can help you pinpoint the price that is most likely to generate interest from multiple buyers in this complex market.

Get a Pre-Sale Home Inspection:

A pre-sale home inspection allows you to spot any potential problems and address them before they derail a sale. This transparency leads to smoother negotiations and creates trust with potential buyers.

Invest in Professional Photos:

We invest in high-quality photos taken by a real estate photographer. They greatly elevate the presentation of your home. Not only do great photos captivate potential buyers, but they also result in higher online engagement and faster sales.

Think Relocation:

Plan your next step. Are you going to be buying and selling concurrently? What are your post-sale living arrangements? Having these sorted out ahead of time saves last-minute stress.

Get Your Documents Ready:

Round up your home's necessary documents. This includes any mortgage details, renovation receipts, utility bills, and ownership documentation. Buyers appreciate organized, readily available paperwork and we work with you to gather this information prior to listing your home for sale.

Home Marketing Plan:

A strategic marketing plan encourages interest and helps get that "SOLD" sign up sooner. We have a detailed marketing plan in place that has proven successful for many years and we add to it on a regular basis. This plan includes social media posts, online listings, virtual tours, scheduled open houses, and much more.

Our pre-sale checklist leverages our experiences and prepares for you for every step involved in selling your house. Getting yourself ready before taking the selling plunge ultimately saves time, reduces stress, and positions your home to get the best possible price.

Begin the prep, make use of this checklist, and remember to contact us early in the process. We’re happy to help customize this checklist for your home.  It’s just a matter of a quick visit to get started! 


817 992 9232


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